Retailers Love Kidorable
Kidorable is a fun and functional brand of products that has been delighting children-and anyone who loves them for more than 10 years. The brainchild of Liping Yang and Jonathan Domsky, parent company ZM International Inc. is also the darling of children's retailers, thanks in part to a five-year-old Retailer Protection Program, which includes a Buy Back Program - now in its third year, and a Fresh Program, launched in 2010, which lets retailers continuously rotate the store's inventory and rejuvenate margins with a 5% discount on all orders. "Each quarter they can return whichever styles they wish to retire, and replenish new styles to their store without ever getting stuck with product they can't sell at full price," president Jonathan Domsky says. These strong initiatives keep retailers from being stuck with slow moving merchandise, always showing new product without ever having to mark any of it down. Actually, Johnathan guarantees retailers will be profitable with these programs from Kidorable.
Headquartered in Niles, IL USA, the privately held company employs about 40 full-time people at its 31,000-squarefoot facility and a satellite office in China. Kidorable serves 15 distributors and 5,000 retailers worldwide. "Ninety percent of our customers are independent apparel, gift or shoe stores, but we are successful everywhere from zoo gift shops to florists," Jonathan says. "Kidorable is a crossover brand that sells well in nearly any store that caters to people who love children. And our products do sell very well for the vast majority of our retailers."
Just log on to www.kidorable.com. Along with an ecommerce site, the company offers a comprehensive wholesale site that helps retailers with anything relating to Kidorable. Really, anything! Learn how to become a retailer, find a rep, review the sales programs, give feedback, download forms, artwork, logos and coop ads, see the company's history, read customer testimonials, take a survey - even offer up your own product ideas. The site is written with the retailer in mind, thoroughly explained and presented in a manner that gives insight into what Kidorable is all about: a creative, popular brand offering valuable service that doesn't waste a retailer's time, and promising real profit solutions.
"The Kidorable display is very attractive in our family shoe store." -Tilton and Sons Shoes, Tecumseh MI
"Kids love the various characters to choose from." - Lil' Step Boutique, Brooklyn NY
"I was first attracted to the Kidorable Fresh Program for the discount. But the main benefit is that it provides a sense of freshness or newness to the store that customers enjoy seeing." - O' Child, Bloomington IN
"Customers smile and - without hesitation - pick up a piece. Who doesn't know a child who wouldn't want a ladybug, frog, dinosaur or flower accessory?" - Fireworks Gallery, Seattle WAGo Back